Archive, DSR Insights for 2011
217: The new reality for foodservice marketers
Thursday, November 03, 2011
Funny how the economy plays with the psychology (and budgets!) of marketers in most B2B industries, including foodservice. A recent survey of 1,745 marketing executives finds that lead generation is t
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216: Is “foodservice sales channel marketing” an oxymoron?
Thursday, September 29, 2011
For the past few years, we’ve talked about the merger of marketing and sales in the foodservice world (oh, the horror!). It’s actually starting to happen… and at a faster pace than many realize.
The
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#215: One video solves five marketing challenges
Thursday, September 15, 2011
One reason we promote the idea of producing short product videos is because there are actually five reasons to do so — if you produce them right!
Many brokers and manufacturer reps tell us privatel
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DSR Insights #214: Social networks... a DSR yawner
Thursday, August 25, 2011
Social networking… what a DSR yawner.
That’s DSR Dave’s response when the debate breaks out here at DSR Live! / DSR Insights about the value of social networks as a tool for DSRs, manufacturers or di
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DSR Insights # 213: What college foodservice really thinks about your brand
Thursday, August 11, 2011
Last week, we hosted one of our most popular webinars ever featuring Joie Schoonover from the University of Wisconsin. She provided her unvarnished opinion about how foodservice brands could win more
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212: Ban the chef whites in foodservice marketing!
Wednesday, July 27, 2011
Common wisdom goes that the images and words used in foodservice marketing should reflect the target customer.
So we’re bamboozled by much of the foodservice marketing that flies across our desks. C
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DSR Insights #211: Stop! Somebody might see my brand!
Wednesday, July 13, 2011
We just returned from a phenomenal food show where dozens of the top foodservice brands were demonstrating some superb products. The broker and manufacturer reps, to a person, were top notch presente
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210: DSR Insights: Stopping the foodservice marketing train
Wednesday, July 06, 2011
Click on player below to listen!
DSR Insights is on the air... but, first, this promotional announcement!
Our next free First Thursday webinar will feature special guest Joie Schoonover,
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209: DSR Insights: Stopping the foodservice marketing railroad
Wednesday, June 29, 2011
Click on player below to listen!
Looking for the stop button on the marketing machine? Do you wish you could halt doing the same old things now that the entire foodservice industry has be
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DSR Insights #208: DSRs of the Future Research
Monday, June 13, 2011
Technomic just completed a new “DSR of the Future” study that is packed with insights that every manufacturer should consider. The research takes a multi-dimensional look on things… analyzing the gaps
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DSR Insights #207: Now What's Your NRA Strategy?
Monday, May 23, 2011
As they say… the best marketing is when the audience doesn’t know they’re being marketed to. Let’s face it… nobody wants to be “marketed” or “sold.”
Foodservice operators do want to be informed and
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DSR Insights 206: Getting your money's worth from video
Tuesday, April 19, 2011
Asking how much a foodservice training video should cost is somewhat like asking the price of a new car. Do you want that to be stripped down Chevy… or a street-legal Ferrari?
But one thing is clear
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Think twice before putting your video on YouTube
Tuesday, April 12, 2011
Let’s be clear… we love YouTube. It’s made the idea of online video a reality for the world!
But YouTube is a scary and ineffective place for foodservice companies wanting to build their brand iden
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204: Feedback from you... and what we're doing about it
Wednesday, April 06, 2011
Episode 204
Feedback from you... and what we're doing about it
We’ve received a lot of feedback about DSR Insights over the past year on what type of information foodservice marketers would find mor
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Brian Collins, IFH, inducted into AFDR Hall of Fame
Monday, April 04, 2011
Brian Collins, a 9-year veteran at IFH in Hickory, NC, has built his $6 million in annual sales using three simple principles… be consistent and dependable, maintain an attitude of feeling lucky he’s
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Merchant's Chris Moore Named DSR of the Year
Thursday, March 24, 2011
Chris Moore, an 8-year veteran with Merchants Foodservice, has been inducted into to AFDR’s DSR Hall of Fame for July 2010.
And on March 16, 2011, Chris was named the 2010 DSR of the Year selected fr
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Franke Hilson, Ben E. Keith, inducted into Hall of Fame
Tuesday, March 01, 2011
Franke Hilson has a simple formula for opening new accounts that has been refined during his 19 years in foodservice sales, including the last seven years as a top Ben E. Keith DSR.
First, find a nee
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Joe DeRubeis, U.S. Foodservice, inducted into DSR Hall of Fame!
Friday, February 04, 2011
Joe DeRubeis, a U.S. Foodservice vet, has worked his Altoona, PA territory for nearly 30 years and still uncovers new opportunities every day. "The one thing about this business is that things change
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202: Your-foodservice-product-wins-or-loses-in-10-minutes.aspx
Thursday, February 03, 2011
You're missing a huge education if you've never been to a distributor's sales meeting.
An annual daylong visit should be required for all foodservice marketers!
A sales meeting is both depressing..
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Unilever is AFDR's newest business partner!
Tuesday, January 25, 2011
Unilever FoodSolutions is AFDR's newest business partner that is planning many exciting DSR training programs with AFDR.
Unilever Foodsolutions is one of the world's leading global foodservice compan
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Shamrock's Tony Gonzales enters Hall of Fame!
Thursday, January 06, 2011
Introducing 2011's first AFDR Hall of Fame winner... Tony Gonzales of Shamrock Foods, a 10-year DSR veteran whose focus on being his customer's advocate has earned him many loyal customers and $4 mill
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201: It's time for 2011 foodservice predictions!
Wednesday, January 05, 2011
What's a New Year's celebration in foodservice without peering into the crystal ball to predict what the trends will be in 2011!
Equally fun is looking back at the last year's predictions. Among ou
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