Distributor Representatives
We are:
4,000 DSRs
$12.1 billion in sales
480 distributor houses
Serve 120,000 operators
504: DSRs, Help Your Customers Make Money $$
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And you’ll make money too. DSRs, if you help your customers with anything and everything in their day-to-day operations, even if they don’t buy those things from you, you and your customer will be much more successful than most other DSR/Operator combos out there. Survey their systems for efficiency, such as their POS system, dumpster rates, demand meters/electric bills, accounting, insurance, heating & cooling, equipment repair, help with waitress/waiter training, and heck, even help them find the best grease trap cleaner.
DSR Dave and Hall of Famer, Corey Young from Jordano’s (CA) have a great conversation about all the different things a DSR can do for their customers to make money. You need them to stay in business so you have a customer to sell to.
Corey and DSR Dave observe that the DSRs and customers who are working together through this tough economy are having some of their best sales ever, and the DSRs who are not working with their customers as a business partner are falling by the wayside.
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217: The new reality for foodservice marketers
Thursday, November 03, 2011
Funny how the economy plays with the psychology (and budgets!) of marketers in most B2B industries, including foodservice. A recent survey of 1,745 marketing executives finds that lead generation is the top priority these days—and brand-building is now a distant third.
The survey results certainly reflect what we’ve heard from most foodservice manufacturers we work with.
Simply put, when times are lean... hooking the fish (a live lead!) gets more attention than baiting the hook (brand building). Keep reading...
