111: National food brands on the way to extinction?

Uh-oh... big shot stock market guru Jim Cramer at CNBC recently told his disciples back in February that the growth in private label food brands will continue to grow unfettered well after the recession lifts.  His belief is  the "stigma" of house brands no longer exists... and customers see little value in national brands anymore.  See the segment below.

Of course, Cramer told investors to hang on to Bears Sterns six days before it went bankrupt.  So, we waited two months to see how things would look after his private-label prediction (hey, better safe than sorry!).

Well, so much for Cramer's advice.  Most major food brand stocks have zipped right along as the market slowly starts to grow again.  Hope you didn't cash out your stock options too soon!  To be fair... private-label company stocks have been growing, too.

Cramer focused on the retail world, but his perceptions that all brands (national and private) are created equal is becoming more common among foodservice operators out there as well.   So, does Cramer have a valid point... that private labels now enjoy a level playing field with national brands?  And how will that play out in the B2B world of foodservice?

DSR Dave Miesse and Bill Hornung yak about the possibilities... and why building the largest force of "brand ambassadors" of DSRs is more important than ever to tell your brand story.

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