117: Getting more for less from foodservice product samples

Depending on which side of the "case" you're on, foodservice product samples are often viewed one of two ways: 

• As a Beauty Queen that will clinch a sale (distributors).
• A BIG, SLIMY SPACE ALIEN that uncontrollably sucks the life out of your marketing budget (brands).

Alas... there are ways to give your Space Alien a beauty makeover.  A few simple changes can drastically improve your sample vs. sales-conversion rate.

Many samples are winged out every day to operators direct from the manufacturer with almost zero chance of making a difference in sales. Why?  Because the distribution channel (and DSRs in particular) are blind-sided that the samples are being sent.  As a result, DSRs don't have a chance to offer any support that will help harness the operator's excitement about your product and turn it into a sale. 

In this DSR Insights episode, co-hosts DSR Dave Miesse and Bill Hornung yak about: 

• How to spend LESS on samples, yet double the awareness, preference and sales that your product samples will generate.
• What really happens when you send samples directly to customers.
• Why it's so difficult for DSRs to actually sell your product once your sample goes out.
• Most important... one simple step you can take that will excite DSRs to follow up about the sample. Think of it as a surprise DSR birthday gift at NO incremental cost to you.

Listen to the show below!