Resource Center

As an AFDR member or business partner, you have access to an ever-growing library of resources to help sell, market and learn about foodservice from a DSR's point of view.  Click here to view a partial list of available resources!

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Partner Center Index

Click here for an archive of DSR Live! talk shows.

Below is a short list of blog articles, training videos and industry insider interviews inside our Resource Center:

NINE WAYS TO CARE AND FEED DSRs
A Video Miniseries for Foodservice Manufacturers Who Want To Sell More Stuff

• Episode 1:  Get DSRs to pay attention to your products!
• Episode 2:  Nothing has changed in foodservice sales and marketing... except EVERYTHING
• Episode 3:  Nobody needs another foodservice website
• Episode 4:  Three sure-fire ways to put DSRs asleep when promoting your products
• Episode 5:  Asking DSRs to take your foodservice product on a date!
• Episode 6:  Turning product descriptions into your best selling tool
• Episode 7:  Making recipes a better foodservice marketing tool
• Episode 8:  It’s December… let’s predict what foodservice customers will do in 2010!
• Episode 9:  Foodservice’s most-effective target-marketing system in the world

DSR INSIGHTS

• 124:  Are DSR loyalty programs a waste of the marketing budget?
• 123:  Why foodservice marketers need to be involved in broker training programs
• 122:  Clichés to live by in foodservice marketing
• 121: Who are the big fish that really market and sell your foodservice brand?
• 120: Laws that drive foodservice marketing success everyday
• 119: Does Foodservice Marketing need a Declaration of Independence?
• 118: Yes, foodservice marketing is in a tizzy… what do we do next?
• 117: Getting more for less from foodservice product samples
• 116: Is the NRA show still worth the investment?
• 115: Foodservice trade media (running in new directions), Part 3
• 114: The new foodservice trade media, part 2!
• 113: Are DSRs the "new" foodservice trade media?
• 112: How much to "bet" on DSR communications… and where to get the money!
• 111: National food brands on the way to extinction?
• 110: Brand marketing on the street: An interview with a distributor marketer
• 109: The most favored brands among DSRs
• 108:  Foodservice product positioning… what REALLY happens after launch
• 107: Foodservice promos... making the most of them
• 106: What foodservice marketers can learn from the Three Stooges!
• 105:  What foodservice marketing and white collar crime have in common!
• 104: Foodservice marketing math, brokers, and your cell phone
• 103: Rebates, rebates… get your foodservice rebates over here. NOT!
• 102: The myth of keeping new foodservice products a secret
• 101: SOBs:  the 42% of operators that foodservice marketers ignore

OTHER ARTICLES

• The end of B2B marketing, sales and training as we know it
• Truth behind train the trainer programs
• Why foodservice companies should ignore the Web 2.0 babble
• What the George Foreman Grill and Marketing Have In Common
• Weenies, foodservice branding and making a difference (oh, my!)
• Foodservice and the Twittering Facebook dilemma
• Where's the Walking Taco when you need him?
• Should foodservice marketing “stop shouting”… and start listening?
• Get DSRs to pay attention to your products!
• Cut the corporate BS... get real with sales tools
• Does foodservice need a “cash for clunkers” program?

JOHN MARTIN, MARTIN BROS. CEO
Words of wisdom from one of the industry's most innovative distributors:

• Reaching independent operators:  DSRs are now the lifeline
• The brutal truth of sales training
• Why DSRs need constant attention and communications
• What brands miss when not communicating with DSRs
• The disconnect brands have within distributors
• The best DSRs focus on the "hard sale" (it's not what you think!)
• Electronic sales tools are the path to success
• Why DSR Live is different than other training