1006: DSR’s HONESTY is the path to long-term Customer Loyalty and Profitability

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99% of customers say HONESTY is the reason they keep buying from a DSR, whereas, DISHONESTY is why they would quit buying.

A DSR’s integrity is what customers, peers, and your family count on daily. 

Is it wrong to lie? Most people believe that lying is generally wrong, and they also believe that some situations seem to warrant it. Lying is short-term thinking.

Lying, even about the smallest matters, needlessly damages personal relationships. Endless forms of suffering and embarrassment can be easily avoided by simply telling the truth about everything, every time.  To speak truthfully is to accurately represent one’s beliefs.

What is a lie? To lie is to intentionally mislead others when they expect honest communication. People lie so others will form beliefs that are not true. The boundary between lying and deception is often vague; it’s even possible to deceive while being honest. 

Lying condenses a lack of trust and trustworthiness into a single act.  The liar often imagines that there’s no harm if the lies go undetected, but the one being lied to doesn’t share this view. 

We know that trust is deeply rewarding, and deception and suspicion are not.  Research suggests that all forms of lying (including white lies that are meant to spare the feelings of others) are associated with less satisfying relationships.

The intent to communicate honestly is the real measure of integrity and being honest sets you free like nothing else.  It changes your life.

As a DSR, if your desire is to have long-term, positive and profitable relationships, consider this simple message; Lying is the sure road to unending chaos.

DSRs, Be a Resource…and Sell Something!