442: Don’t Ever Give Up On a Potential Customer You Really Want to Sell

This week’s show is a little different brew than our regular cup of tea, but who wants regular?

DSR Dave and Marketing Guru Bill Hornung get caught talking on the DSR Live Hotline about:  Cold Calls; Never giving up on an account you want; and breaking things down for the “Price Shopper Customers” to help them figure yields and real costs on products, and maybe turn them into some of your best customers.  

DSR Dave explains how many good DSRs utilize brokers as an extension of their own sales force, and why you need to capitalize on the relationships some brokers have with their customers.   It’s sort of like being sales managers . . . listen how.