“Surf’s up” with Kelly Wall from Y. Hata in the middle of the Pacific as this 10 million dollar DSR wins the DSR of the Month honors and explains how he and his customers are succeeding and growing by what he calls “being a real partner” with them.
DSR Dave Miesse once again points out that being your customer’s best employee pays off, and Kelly is living proof! Wall discusses with Miesse how he opens new accounts; how he educates his customers on how a real partnership works as it pays off for all parties involved; and how he deals with A/R. He gives advice on how Vets can squeeze a little more lemon (profit) out of a mature route.
In part 2 of the show (for those NOT too busy to sharpen your saw and listen and learn from a Pro), Wall gives great examples of how having 98% of his customers placing their orders online has made it possible for him to sell as much as he does. He and DSR Dave say those DSRs not working toward having their customers order online are “missing the boat!” Oh yeah, for any out-of-stock item, it’s a 3 week lead time for the order (from the mainland), not just a special order.
Please take time and listen to both shows, it’s worth the time. Don’t forget, you can listen to the show on your Smart Phone. Try it, you’ll like it.
Aloha, and Sell Something!