For the second year, AFDR is proud to be a part of supporting Heinz and its’ “Our Turn to Serve” program, which raises money for the Wounded Warrior Project®.
On specially labeled bottles of Heinz Ketchup this Fall, customers can scan a QR code with their smartphones to send thank-you notes to soldiers. Each thank you note triggers a $1 donation by Heinz to the Wounded Warrior Project, up to $250,000 through July 1, 2013. Customers can then post their restaurant location on social media to trigger an additional 57-cent donation from Heinz.
Last year Heinz gave more than $200,000 to Wounded Warrior Project® and sent nearly 75,000 thank-you cards to active-duty service members through the USO.
Restaurant operators can support the program by keeping Heinz Ketchup bottles on the table and promoting “Our Turn to Serve” through customized in-store merchandising.
How does your restaurant benefit from “Our Turn to Serve?”
- Driving Traffic: PR and social media campaigns can help drive consumers into restaurants that carry Heinz Ketchup.
- Increased Loyalty: Consumer interaction with this campaign can help contribute to an excellent dining experience that will keep your guests coming back.
- Supporting Veterans: Operators can help drive their business while contributing to a great cause.
AFDR thanks Heinz and the Wounded Warrior Project for their work with Vets!