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Know and build on your personal “Brand Identity” to make yourself more valuable to your customers.
Guest host Tom Shea from Upper Crust Enterprises Inc. and DSR Dave discuss how DSRs need to have their own twist that separates them from the DSR herd.
What special value do you bring to your customers? Shea will explain how building your own “brand” will separate you from the DSR crowd.
DSR Dave agrees with Tom, that almost all of the really good DSRs he’s worked with over the years have built their own brand identity. Miesse says that DSRs who understand this concept usually have a much better MARGIN and also successful customers to boot!
Tom explains how to figure out what you and your “brand/value” stand for. Then surround yourself with accounts that will benefit from your expertise in that area and build a network of people that help you be your brand. As some of us heard from a parent or mentor when we were young, “If you don’t stand for something, you don’t stand for anything.”