Cold calls? A top-performing DSR often will research a potential new customer from top to bottom so they can begin a conversation with a deep knowledge of the operator’s concept and menu.
In this special DSRLive “Undercover VIDEO Episode,” DSR Dave and another “secret-agent DSR” target an independent restaurant and video LIVE how to do the RECON work necessary to get a minimum order.
Where to start?
Prime location: at the bar… as bartenders tend to know the scoop about the place even more than most wait staff.
The club sandwich… if there’s one on the menu, ORDER IT!
And, the most-sold items… ask your server what are the most sold items on the menu (NOT what you are hungry for), and ORDER THEM!
Dissecting these items will give you great insight into the operator’s mindset… the quality of food being used, portions and what they do best. From there, it’s much simpler to find on-target ideas once you do make a sales call.
WATCH & LISTEN to this video as the “undercover agents” peel back the layers (of a club sandwich and other most-sold menu items) to discover a multitude of items to target on their first “Cold Call,” manned with information.
DSRs, Be a Resource…
and Sell Something!