707: GUARANTEE Account Penetration & Squash Competition

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Lemon Meringue, French Silk, Chocolate Crème, Coconut Crème and Banana Crème Pre-Sliced Pies, 8 Slices, 6 per case, 10 inch diameter, are the perfect desserts for spring menus at non-commercial venues and family dining restaurants. 

Frank Bellace of Sysco- Philly shares with DSR Dave some great insights on how he has become successful at penetrating existing accounts, while at the same time forcing competition to think twice before making a call on HIS customers.

Frank and Dave discuss how working after 5 PM will not only get you a lot more business with your accounts, but will also put the “price issue” about 4th or 5th on the customer’s list, not first.

Bellace, an AFDR Hall of Fame DSR, also explains in detail how this sales strategy can also turn some of your toughest customers into your best, long-term customers, and in many cases, your good friends.  These very customers start treating him more like part of the team versus like a Salesman.

By being this dedicated to your business and profession, you’ll earn the trust of your customers, and many times, they’ll quit shopping prices and even go as far as allowing you to make a little extra on products they normally wouldn’t.

Your competition will find it very difficult to take any business away from you, plus your orders will more than double once you make this kind of effort, GUARANTEED!!

This show is about getting a customer to “take the gloves off” because they completely trust that you’re really trying to help them make money in their business.