August 2018, Jordano’s Foodservice , Ryan Connell, DSR of the Month

Additional advice for Greenhorns:

  • Do more of the things that you’re good at and understand the things that you’re not so good at and do less of those.
  • Don’t try to be everything to everybody.
  • We need youth in the DSR profession, so don’t give up when you’re feeling the pressure of building your business.

After being in the “biz” for a long time, Ryan realizes it is for deeper purposes than just selling and making good money… For him it’s being there through the peaks and valleys with his customers because that’s a unique dynamic. And now he feels like he goes on more “warm calls” because of referrals. When he does go on true cold calls, his hope is in finding what he can empathize with the prospects on and how they can connect on those points.

Ryan feels that in his market in California that it is a very challenging climate with minimum wage increasing and the regulations and pressure, so it has become his mission of sorts to empathize with those pressure points and show them how he can bring them to the surface, so they can identify them and begin to work through them together.

DSRs, Be a Resource…and Sell Something!

February 2021
August 2018


Ryan Connell
Jordano’s Foodservice
DSR Years of experience: 8 Years Annual volume: 5.8 million Number of active accounts: 68 Average line items per stop: 15 Territory/City/Area where you sell: Ventura County/ Southern California/Small Beach Towns Favorite type of account: Breakfast House – Comfort food in the morning makes people happy Best tools that help you sell: Google/ YouTube/ My Mentor Corey Young and Manager Dave Lynn Where do you learn about new products: News Feeds/ Facebook/ In House Marketing/ Home Chef Favorite website:; (Puts life in perspective, stimulates the brain; Professionally – Favorite Brand to sell: Aries (local LA meat company); Snake River Farms Hobbies: My four elementary age sons and my lovely wife, anything outdoors, camping, surfing, hiking, Dodgers Games, concerts, any O.C. Supertones album and local Craft Beer…