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Part 3 – Advice for Greenhorns and Veterans with Matt Klug DSR of the Month How do Veterans stay motivated? Matt: Seeing those weekly sales numbers grow is a motivator for me. But ultimately, it is helping the customers grow their businesses that keeps you going. I had a customer who was running a $5.99 …
1350: Part 3 – Advice for Greenhorns and Veterans with Matt Klug DSR of the Month Read More »
DOWNLOAD Samples – Are they important and how do you use/present them? Matt: I never just leave samples with the customer. I am going to cook it up several different ways with them and do a little show. My goal is to get the sale. Just dropping them or sending in on the truck is …
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Be ready to reframe your future because when you get there it probably will not look the same. We all go through storms or tough times, some caused by our own decisions and others, we just couldn’t avoid. It’s important …
Turn the challenges of your customers and your company into opportunities! Change is happening all around us. And if there is one thing our fearless DSR nation understands, it’s rising to the occasion. This is the time that professional DSRs separate themselves from the amateurs. What is next for DSRs and managing day-to-day? Navigating …
1321: DSRs You are the Point Man for Customer & Company Read More »
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Kam was known by every customer he worked with for his “Legendary Customer Service.” Kam is being honored for his passion, dedication and professionalism as a DSR in the Foodservice Industry. Kam Miller has made his mark on many and …
1320: DSR of the Month, Kam Miller of Martin Bros. Distributing Inc. Read More »
DOWNLOAD Most DSRs tell us they are simply trying to understand what their local territory will look like in six to 12 months from now. The key is to be relevant later this year more so than building short-term sales right now. Helping operators sell things like toilet paper is a well-intentioned but futile effort, …
1319: What role will DSRs play in rebuilding foodservice once restaurants reopen? Read More »
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” “There is no reason for a cold call to be cold.” ~Paul Dame Paul Dame of Harbor Foodservice has earned the honor of being inducted into the AFDR DSR Hall of Fame and is the DSR of the Month for …
1318: DSR of the Month Paul Dame from Harbor Foodservice Read More »
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Wow, what crazy times for DSRs and operators — and everybody else. Including us here at AFDR. Our DSR Live! podcast is probably going to change for awhile as we all learn how to deal with the COVID-19 crisis. Our …
1312: DSRs, don’t panic and let your expertise shine brightly Read More »
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Your customers need you now more than ever before. They need a TRUE BUSINESS PARTNER. Your business is totally depending on their business. When this is all over, the real winners will be the ones that helped their customers the …
1311: We’re all connected in the Foodservice Industry Read More »
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Tamara Bales, AFDR Hall of Fame DSR of US Foods shares with DSR Dave her method of making Cold Calls. She actually enjoys cold calling because she approaches it like it’s a game, not a job. Don’t miss out on …
TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” 1034: Rejection Helps a DSR Focus on Better Preparation DSRs, how do you react to rejection and what actions are you taking to avoid more rejections tomorrow? You might want to look at each rejection as a lesson on how …
1308: Rejection Helps a DSR Focus on Better Preparation Read More »
TO Listen to the audio version of the show for some great tips on selling Frozen Seafood DSR Dave and Chad Groves, VP of Field Sales Foodservice for High Liner Foods, share their conversation about selling Seafood. Topics discussed on this audio: The High liner company, a ONE STOP SHOP for Seafood What does fresh really …
1307: Tips on Selling Frozen vs Fresh Seafood with High Liner Foods Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” “It’s been an awesome journey.” ~Aaron Huotari Aaron Huotari who was a chef for 20 years and is now working as a DSR explains his first year and a half on the job and how things have …
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” DSRs, You Are the Differentiator… Don’t be a commodity DSR From an Operator’s standpoint, most companies and products are commodities, therefore pretty much the same. In today’s global marketplace just about every company is essentially the same …
1304: DSRs, You Are the Differentiator… Don’t be a commodity DSR Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” High Risk, high return. Low Risk, low return. This show is meant to provoke the thought that DSRs might want to evaluate each account for the amount of RISK that you want to take on. We’re not …
1302: DSRs Need a Balanced Portfolio of Customers from Different Segments Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” DSRs’ Brand Identity will Separate them from other Reps You work for a company that is known for or stands for something, but each DSR also must have their own, personal Brand Identity that their customers recognize. …
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” DSRs, your attitude will affect positive sales growth–or the lack of sales growth! Thinking positive thoughts will lead to positive actions. A great attitude is a bigger deal than being a great salesman and can change everything …
1250: Your Attitude Affects Personal and Professional Growth Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” This interview is with sales expert Tony Gonzales, a DSR of the Year from Shamrock Foods. He’s providing suggestions for DSRs, both Greenhorns and Veterans, on ideas about planning for the holiday season to help you manage …
1247: Managing Your Accounts Through the Holiday Season Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” Carlos Cordova, owner operator of Duke City Kitchen in Albuquerque, New Mexico is today’s featured Operator. He began in 1987 as a 14-yr. old dishwasher and progressed into managing restaurants for many years before becoming a broker …
1246: Owner Operator, previous Broker, gives Insights for working with DSRs Read More »
Click player below to listen TO DOWNLOAD this show to listen to it anytime, anywhere, RIGHT CLICK & SELECT “SAVE TARGET AS” To get the full impact of what this outstanding operator is sharing to make you a better DSR and make your job easier, you “MUST LISTEN TO” this audio interview with Operator Charlie. He is a Culinary …
1242: Operator explains Loyalty is about Relationships NOT Price Read More »
Click player below to listen TO “Sales Goal Calculator” that you can download to help you figure out that very number of cases you need to sell each week to each customer in order to help you reach your sales goals. We’ve been using it for over 30 years and it still works great! Guest Hosts …
1241: Easy Way to Reach Sales Goals, Sales Calculator Read More »
DOWNLOAD Do you ever wonder why your customers are only purchasing the products you’re currently selling to them? Most of the time it’s because you have not created the one tool, THE ROADMAP, that will enable you to sell products other than what you are already selling them. You need to start by building a Complete …
1238: Double Your Sales with Your Current Customers Read More »
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