ASSOCIATION FOR FOODSERVICE DISTRIBUTOR REPRESENTATIVES

DSR HALL OF FAME

Learn from the best

TOP 400 PRODUCTS

Widest distribution anywhere

OUR SUPPORTERS

Industry leaders supporting DSRs

DSR Live Shows 2016

951: Rejection Helps a DSR Focus on Better Preparation. DSRs, how do you react to rejection, and what actions are you taking to avoid more rejections tomorrow? You might want to look at each rejection as a lesson on how to prepare yourself differently for a sales call.

951: Rejection Helps a DSR Focus on Better Preparation. DSRs, how do you react to rejection, and what actions are you taking to avoid more rejections tomorrow? You might want to look at each rejection as a lesson on how to prepare yourself differently for a sales call.

950: DSRs Your Weakness Can Become Your Secret Weapon. Recognizing your weaknesses, and working on them can lead to new strengths, and possibly better ways of accomplishing your goals.

950: DSRs Your Weakness Can Become Your Secret Weapon. Recognizing your weaknesses, and working on them can lead to new strengths, and possibly better ways of accomplishing your goals.

949: DSR FAILURE IS NOT AN OPTION, IT’S A REQUIREMENT FOR GROWTH - The more you fail, the more opportunities you’ll have of reaching your goals!

949: DSR FAILURE IS NOT AN OPTION, IT’S A REQUIREMENT FOR GROWTH – The more you fail, the more opportunities you’ll have of reaching your goals!

948: Jim Leonard of HPC Foodservice DSR of the Month

948: Jim Leonard of HPC Foodservice DSR of the Month

947: YOUR BEST CUSTOMERS are the #1 target in your competitors' Sales Funnel Your competitors are doing everything possible to try and lure your best customers AWAY

947: YOUR BEST CUSTOMERS are the #1 target in your competitors’ Sales Funnel Your competitors are doing everything possible to try and lure your best customers AWAY

946: DSRs Adopting CRM Account Management Tools Can Build Business DSR compliance is not a new issue

946: DSRs Adopting CRM Account Management Tools Can Build Business DSR compliance is not a new issue

945: DSR of the Year, Dennis Dempsey, Performance Foodservice, Hickory, NC

945: DSR of the Year, Dennis Dempsey, Performance Foodservice, Hickory, NC

944: The "DSR ONE THING" Delivers Extraordinary Sales Results. What is the ONE Thing you can do such that by doing it everything else will be easier or unnecessary? Identify & Learn everything about the Top 200 items (by cases sold) your distribution center sells. Those items could affect almost everything a DSR does each day.

944: The “DSR ONE THING” Delivers Extraordinary Sales Results. What is the ONE Thing you can do such that by doing it everything else will be easier or unnecessary? Identify & Learn everything about the Top 200 items (by cases sold) your distribution center sells. Those items could affect almost everything a DSR does each day.

943: DSR of the Month, Kelly Donohue of Favorite Foods

943: DSR of the Month, Kelly Donohue of Favorite Foods

942: Operators Explain their Likes and Dislikes about DSRs when they're doing business with them, and before they start doing business with them

942: Operators Explain their Likes and Dislikes about DSRs when they’re doing business with them, and before they start doing business with them

941: DSRs Listen to Delivery Drivers explain how they can help you increase your sales if you'll answer your phone when they call no matter what time it is!

941: DSRs Listen to Delivery Drivers explain how they can help you increase your sales if you’ll answer your phone when they call no matter what time it is!

940: Is DSR Role Playing the best way to help DSRs learn better ways to make cold calls? On this show we suggest having veteran DSRs explain how they really make those calls

940: Is DSR Role Playing the best way to help DSRs learn better ways to make cold calls? On this show we suggest having veteran DSRs explain how they really make those calls

939: Ben E. Keith’s Jeff Keel Inducted into DSR Hall of Fame. Jeff explains how ACH payments are part of application process with prospects, Tips for Greenhorns, Walks in the back door of prospects to meet every person he comes in contact with

939: Ben E. Keith’s Jeff Keel Inducted into DSR Hall of Fame. Jeff explains how ACH payments are part of application process with prospects, Tips for Greenhorns, Walks in the back door of prospects to meet every person he comes in contact with

938: If you Act like a Salesman you'll get treated like a saleman most of the time when calling on prospects. Be a customer first, and you'll discover just about everything you'll need to know in order to do business with a prospect

938: If you Act like a Salesman you’ll get treated like a saleman most of the time when calling on prospects. Be a customer first, and you’ll discover just about everything you’ll need to know in order to do business with a prospect

937: Don’t tell me it can’t be done; tell me You can’t do it. Whenever you are faced with issues or situations that seem impossible to overcome, just think if someone can figure this out, why can’t it be you?

937: Don’t tell me it can’t be done; tell me You can’t do it. Whenever you are faced with issues or situations that seem impossible to overcome, just think if someone can figure this out, why can’t it be you?

936: DSRs Selling through Objections Grow Sales. If your prospect or customer raises an objection, that's actually a good sign. The fact that they're talking to you about their objection or concern means that they're giving you a chance to answer it or find a solution.

936: DSRs Selling through Objections Grow Sales. If your prospect or customer raises an objection, that’s actually a good sign. The fact that they’re talking to you about their objection or concern means that they’re giving you a chance to answer it or find a solution.

935: US Foods Tamara L. Bales, DSR of the Month. Tamara’s suggestion to Greenhorns is to develop a passion for this profession. Customers LOVE doing business with DSRs who have PASSION for helping them in their business. Practicing cold-calls helps you get better at doing them.

935: US Foods Tamara L. Bales, DSR of the Month. Tamara’s suggestion to Greenhorns is to develop a passion for this profession. Customers LOVE doing business with DSRs who have PASSION for helping them in their business. Practicing cold-calls helps you get better at doing them.

934: Connect Your Perspective to Your Purpose, Nobody Else Holds Your Keys To Success. It’s a real gift when somebody doesn’t agree with you, because they just opened a door or a window for you to see light through their lens.

934: Connect Your Perspective to Your Purpose, Nobody Else Holds Your Keys To Success. It’s a real gift when somebody doesn’t agree with you, because they just opened a door or a window for you to see light through their lens.

933: Samples Matter to This Operator - From Restaurant Depot to Broadliner. This Chef has bought from broadliners for years and totally understands the concept of a prime vendor, but for the past five or so years has used Restaurant Depot as his main supplier until a DSR brought in a SAMPLE

933: Samples Matter to This Operator – From Restaurant Depot to Broadliner. This Chef has bought from broadliners for years and totally understands the concept of a prime vendor, but for the past five or so years has used Restaurant Depot as his main supplier until a DSR brought in a SAMPLE

932: Disappointment… Keep Pushing or Cut Your Losses? Sometimes you go looking for something in life that should be there for you because you’ve done the work necessary to earn it, but it’s not there for you, and that’s disappointing. It’s the purpose that’s in you and your persistence that determine how far you can grow.

932: Disappointment… Keep Pushing or Cut Your Losses? Sometimes you go looking for something in life that should be there for you because you’ve done the work necessary to earn it, but it’s not there for you, and that’s disappointing. It’s the purpose that’s in you and your persistence that determine how far you can grow.

931: Two Different Kinds of Time to be Managed "Minutes" in your workday and the "Time of Opportunity" - The right or opportune moment in time to make that cold call, ask for the business, help with that menu, or provide suggestions is the time of opportunity/possibility.

931: Two Different Kinds of Time to be Managed “Minutes” in your workday and the “Time of Opportunity” – The right or opportune moment in time to make that cold call, ask for the business, help with that menu, or provide suggestions is the time of opportunity/possibility.

930: Sysco Cincinnati Greg Wagner DSR of the Month

930: Sysco Cincinnati Greg Wagner DSR of the Month

929: DSR's Confidence Matters Just as Much as Ability

929: DSR’s Confidence Matters Just as Much as Ability

928: Mistakes and Problems Can Help You Grow your Sales

928: Mistakes and Problems Can Help You Grow your Sales

927: Greenhorn DSR Lost His First Account, Advice Please

927: Greenhorn DSR Lost His First Account, Advice Please

926: Troy Zimmerman of Martin Bros. is AFDR DSR of the Month

926: Troy Zimmerman of Martin Bros. is AFDR DSR of the Month

925: Secret to Sustainable DSR Sales Growth and Success

925: Secret to Sustainable DSR Sales Growth and Success

924: Top Achieving DSRs Focus on What Matters Most. The difference between the DSR top achievers and other DSRs isn’t in their intent, but in their Continued Focus on What Matters Most. Working from a clear sense of PRIORITY seems to be what sets top achieving DSRs apart from the others.

924: Top Achieving DSRs Focus on What Matters Most. The difference between the DSR top achievers and other DSRs isn’t in their intent, but in their Continued Focus on What Matters Most. Working from a clear sense of PRIORITY seems to be what sets top achieving DSRs apart from the others.

923: Moving from Backup Supplier to Prime Vendor is about RELATIONSHIPS

923: Moving from Backup Supplier to Prime Vendor is about RELATIONSHIPS

922: DSR FAILURE IS NOT AN OPTION, IT’S A REQUIREMENT FOR GROWTH

922: DSR FAILURE IS NOT AN OPTION, IT’S A REQUIREMENT FOR GROWTH

921: Marie Horikawa of HFM Foodservice, DSR of the Month

921: Marie Horikawa of HFM Foodservice, DSR of the Month

920: DSRs Your Weakness Can Become Your Secret Weapon

920: DSRs Your Weakness Can Become Your Secret Weapon

919: A DSR’s Effort needs Direction to Result in Progress

919: A DSR’s Effort needs Direction to Result in Progress

918: YOUR BEST CUSTOMERS are the #1 target in your competitors' Sales Funnel

918: YOUR BEST CUSTOMERS are the #1 target in your competitors’ Sales Funnel

917: Dan Reilly of Ginsberg’s Foods, DSR of the Month

917: Dan Reilly of Ginsberg’s Foods, DSR of the Month

916: Sales goals are a Process, not a Project so What can I do today to enable me to do better tomorrow? If you cannot do what you should do, then do what you can do.

916: Sales goals are a Process, not a Project so What can I do today to enable me to do better tomorrow? If you cannot do what you should do, then do what you can do.

915: Your ability to talk about value comes from listening.

915: Your ability to talk about value comes from listening.

914: $10 Million DSR Leverages his Single Source Partnership Sales Program with Prospects

914: $10 Million DSR Leverages his Single Source Partnership Sales Program with Prospects

913: Dale Bennecoff of Pocono ProFoods, DSR of the Month

913: Dale Bennecoff of Pocono ProFoods, DSR of the Month

912: Geenhorn Brandi Parks Uses Drivers to Double-Team Customers

912: Geenhorn Brandi Parks Uses Drivers to Double-Team Customers

911: Rejection Helps a DSR Focus on Better Preparation

911: Rejection Helps a DSR Focus on Better Preparation

910: Owner-Operator Describes Great DSRs as when a DSR is involved with his business to the point that they are able to see problems (and provide solutions) before he has to worry about them.

910: Owner-Operator Describes Great DSRs as when a DSR is involved with his business to the point that they are able to see problems (and provide solutions) before he has to worry about them.

909: Skipper Nelson of Merchants Foodservice, DSR of the Month

909: Skipper Nelson of Merchants Foodservice, DSR of the Month

908: Double your Sales with One Basic Tool. Why is your business limited to the products you’re currently selling to the customers you already have? Because you have not created the one tool that will help you to build upon what you are already selling them. Nine out of 10 DSRs who I work with do not have a complete inventory list prepared for every customer they sell

908: Double your Sales with One Basic Tool. Why is your business limited to the products you’re currently selling to the customers you already have? Because you have not created the one tool that will help you to build upon what you are already selling them. Nine out of 10 DSRs who I work with do not have a complete inventory list prepared for every customer they sell

907: Two Massive Value Added Tips to help Independents and YOU

907: Two Massive Value Added Tips to help Independents and YOU

906: DSRs might not want the Credit Manager on some Cold Calls

906: DSRs might not want the Credit Manager on some Cold Calls

905: AFDR DSR of the Month, Alberto Navarra of Performance Foodservice

905: AFDR DSR of the Month, Alberto Navarra of Performance Foodservice

904: Greenhorn progress report after 8 months on the job

904: Greenhorn progress report after 8 months on the job

903: OPENING NEW ACCOUNTS with a TOP Ben E Keith DSR!! Franke Hilson does not look at his first call on a prospect as a “cold call.” He looks at it like this prospect might become one of his best friends in about a year or so; he’s looking for a future partner. Hilson says it’s more of an interview process, not a cold call.

903: OPENING NEW ACCOUNTS with a TOP Ben E Keith DSR!! Franke Hilson does not look at his first call on a prospect as a “cold call.” He looks at it like this prospect might become one of his best friends in about a year or so; he’s looking for a future partner. Hilson says it’s more of an interview process, not a cold call.

902: DSRs Selling through Objections. Too many DSRs think of objections as a bad thing...but they're missing the big picture. If your prospect or customer raises an objection, that's actually a good sign. The fact that they're talking to you about their objection or concern means that they're giving you a chance to answer it or find a solution!

902: DSRs Selling through Objections. Too many DSRs think of objections as a bad thing…but they’re missing the big picture. If your prospect or customer raises an objection, that’s actually a good sign. The fact that they’re talking to you about their objection or concern means that they’re giving you a chance to answer it or find a solution!

901: DSR of the Month, Jay Sorenson of Upper Lakes Foods

901: DSR of the Month, Jay Sorenson of Upper Lakes Foods

DSR Live! Archives

2020 shows
2019 shows
2018 shows
2017 shows
2016 shows
2015 shows
2014 shows
2013 shows
2012 shows
2011 shows
2010 shows
2009 shows